2019 PopTech
Overview: PopTech is a “global network committed to the vanguard of emerging technology, science, exploration, and creative expression.” The non-profit holds an annual conference gathering a strong community which consists of remarkable scientists, humanitarians, technologists, designers, artists, innovators, corporate and governmental leaders, academics, etc. The annual conference is a convening of brilliant minds from all over the globe while also a gathering that places high value on authentic human connection.
Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe AfterEffects and Mailchimp.
Main Role:
Assisted in the development of PopTech’s Shift branding.
Took lead in coordinating with vendors to produce physical materials for the conference.
Worked in-hand with the lead designer to produce and oversee various design production.
Credits:
Designer (Photography, Motion and Videography): Ariel Chu
Art Director: Kristine Garcia
Creative Director: Reggie Snowden
PopTech establishes a one word theme for every conference held each year. The theme for 2019 was “Shift.” The theme further emphasized the shift in today’s society, world, and politics. A diverse range of topics was discussed by numerous speakers. Some of the topics included: technology, education, digital world, privacy, art, music, etc.
The team was inspired by variable typography. Variable fonts enable endless possibilities in the size, weight, and form of each letter within the font family. The typographic logo includes letters that vary in weight, size and composition. The theme of “shift” was further emphasized by creating animated versions of the logo and application throughout the brand system.
