DEMAND-ASME print and digital magazine created at Bates Creative.
Infographics designed in various issues for NATA News. Created at Bates Creative. Custom illustration.
Part of the 2016 Bates campaign, Story Tellers by Design. Created at Bates 2016.
Ad 1: Custom Illustration
Ad 2: Hand cut paper and studio photography
American Association of Community Colleges' (AACC) Community College Journal magazine re-design. Created at Bates Creative 2015.
Tasked to convert T. Rowe Price's MarketScene app into a mobile version. Utilized established brand elements and existing i-Pad version of MarketScene app. Created at Bates Creative 2015.
For my Capstone (thesis) project, I created a non-profit cafe that extends it's employment to troubled youths, the homeless, people who may have been in jail but want to better themselves. This particular cafe takes a stand against some discrimination and prejudices within society.
This subject has been personal to me. I have witnessed and are close to some individuals who have a very difficult time finding a job. It was very hard to see a couple people who I cared about get turned down for numerous jobs due to their troubled background. With this in mind, I developed a cafe that gives second chances to individuals who sincerely want to cast the past aside and turn their lives into a complete "180."
I managed to create a brand identity and mark along with various package designs, employee apparel and a website.
Industry sponsored system design project for Masonville Cove, an Environmental Educational Center located in Baltimore, MD.
My concept focused on Baltimore pride and social media outreach. First, I looked at the term “Bmore,” a commonly abbreviated term for Baltimore. The word “more” inside of the term sparked an idea of Baltimore pride and doing more for the environment. My approach towards high school students involved broadcasting the message that their activities and the natural environment affect each other. I aim to encourage high school students to get a deeper understanding and connection with nature by visiting Masonville Cove.
I attempted to create a fun, upbeat system design that high school students would take interest in. Therefore, I used bright colors and various social media outreach. The responsive site that I designed will enable students to receive information through their phones and other technological devices. Masonville Cove will be able to reach out to these students more effectively through uses of various social medias.
Typeface and process book design.
The concept of this typeface is centralized on the monarch butterfly's migration. Concentric lines and circles are used to represent the long journey and paths these monarchs undergo. A full circle is contained in each letter form to represent the monarch's targeted destination.
The process book is in an accordion style to bring out a sense of an on-going journey, just like the monarchs in their long journey. Being designed in an accordion style enables the reader to flip the pages like an ordinary book but it also allows readers to pull out the whole accordion fold and place it on their table top.
GO Magazine's purpose is to bring out the message that going green and organic can be fun and that "a little can go a long way." The magazine encourages people to help preserve the planet even in the slightest gesture because every little step can make a difference.
The logo is meant to capture a modern and edgy look. It combines both a geometric and slight curvilinear form. The name "GO" is also an abbreviation to what the magazine is about, green and organic. In a sense, there is a play on the word because the name is also meant to call action in going green and organic.
UMA Accessories is a socially and environmentally conscious company that uses all it's profits in helping to preserve and save the Amazon rainforest and it's native's land.
The logo draws inspiration from Amazon tribal textile and jewelry designs. The letter forms in "UMA" are meant to be simple while also bringing out a tribal look and feel.
The package design integrates the logo in a belly band and the die cuts in the package are drawn from the shapes within the letters in the logo.
As a whole, the company's aim is to be united as ONE with it's consumers, the company itself, native Amazonians and others who strive to save the Amazon. The name draws from the term uma which means "one" in Portuguese.
Tea Packaging for Śāhī tea company.
Packaging and tea flavors are inspired by palaces in India, particularly the Taj Mahal, Presidential Palace/Rashtrapati Bhavan and Lake Palace.
The company name translates to "royal" in Hindu. This particular brand of tea uses the finest tea leaves from India. Tea flavors include Royal Taj Chai, Presidential Darjeeling, and Lake Palace Assam. The intricate pattern designs are inspired by Indian block printing patterns. There are also hints of gold accents in the design.
Collapsible puppet theatre for children ages 5-8.
I designed the main container for this puppet theatre in a form of a book. I designed it this way for easy storage in children's bookshelves. The magnetic closure also makes it easy to open and store for the user.
Once the main package container is opened the following would be found within: 3 main connected "theatre stages" that collapse three-dimensionally, 3 main slider scenes that have an exterior and interior scene of each house, and lastly 4 characters (the wolf and the 3 pigs).
I design this piece to be very interactive and engaging. I designed it in a way to follow the story line for each house. For instance, the hay house has a turning wheel that when spun it creates an illusion that the hay is being blown away. The stick house also has a knob that when turned, the roof of the house protrudes upward.
Restaurant rebranding. Cheeburger Cheeburger stationery & menu.
The concept of rebranding Cheeburger Cheeburger was derived from it's slogan "Big is Better." This particular restaurant offers large food portions and has a variety of foods and beverages to choose from. While at the restaurant, one could rock and bop to the music from the 50's and 60's.
The scale, font choice and size had to cater to the company's slogan. For the stationery set and menu, the gigantic letterforms are too large to fit the page. The color scheme was carefully selected to give a slight hint to the 50's. Additionally, the menu captures the size and style of a vinyl record.
T-shirt & pin design for Philadelphia University's Graphic Design Department.
The t-shirts and pins were used as a way to promote our school's program. It was also used as a "give-away" item to potential students interested in the Graphic Design Communication program.
I created an interesting and fun typeface for this design by using simple shapes. By using simple shapes and lines, I wanted to represent that as graphic designers we can utilize simple things and create something that is interesting and engaging. In a sense, we have the power to turn the ordinary to something extraordinary.
Collaborative project with graphic and industrial design students.
Our client was the Admissions Office in our campus. From the ground up, our team had to conceptualize numerous ideas for a potential "premium give-away" for incoming students and freshmen.
The final concept fused the idea of something fun to use but also functional/informative. Our team devised a 24 set deck of cards that consist of 4 different shapes that contain a particular activity that a potential student can do in and outside of campus. Our concept drew from the idea of students being able to come together, where they could create a unique sculptural piece while also exploring what's in store when attending Philadelphia University.